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Link to original content: http://www.statista.com/statistics/1478032/change-search-advertising-metrics-usa/
Search ads metrics growth USA 2024 | Statista

Search ads metrics growth in the U.S. 2024

Published by Statista Research Department, Jul 3, 2024

Between April 2023 and March 2024, the average search advertising cost-per-lead (CPL) in the United States was roughly 25 percent higher than in the preceding 12 months. In the same period, average conversion rates decreased 1.1 percent.

Change in selected search advertising metrics in the United States between April 2023 and March 2024

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Release date

June 2024

Region

United States

Survey time period

April 2023 to March 2024

Special properties

based on more than 17,000 thousand search ad campaigns on Google Ads and Microsoft Ads

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Statistics on " Search advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Metrics

6

Marketer perspectives

5

Consumer attitudes

8

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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