A survey conducted in May 2023 investigated which pet food brands were the most known in Italy. Friskies came on top of the list, as 75 percent of the respondents reported having heard of this brand. Some 70 percent of people were aware of the Whiskas and Royal Canin brands.
Leading pet food brands in Italy in 2023, by brand awareness
525 respondents who purchased pet products in the past 6 months
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Quali delle seguenti marche per animali domestici conosci anche solo per sentito dire? Seleziona tutte le risposte applicabili."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov Italy. (May 26, 2023). Leading pet food brands in Italy in 2023, by brand awareness [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy. "Leading pet food brands in Italy in 2023, by brand awareness." Chart. May 26, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy. (2023). Leading pet food brands in Italy in 2023, by brand awareness. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy. "Leading Pet Food Brands in Italy in 2023, by Brand Awareness." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy, Leading pet food brands in Italy in 2023, by brand awareness Statista, https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/ (last visited October 30, 2024)
Leading pet food brands in Italy in 2023, by brand awareness [Graph], YouGov Italy, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/