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Link to original content: http://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/
U.S.: top purchase methods after seeing TV ad 2023 | Statista

Top methods used to buy product/service after seeing TV ad U.S. 2023

Published by
Michele Majidi,
Jun 11, 2024
According to a survey conducted among consumers owning a connected TV (CTV) device in the United States in December 2023, 29 percent of respondents said they used their CTVs to make a purchase after seeing a TV ad.

Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023

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Source

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Release date

January 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,210 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For teams of up to 5 people
$959 USD
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