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Link to original content: http://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/
Wellness app: willingness to pay based on price Latin America 2023 | Statista

Willingness to pay for wellness & preventive apps in Latin America 2023, by price

Published by
Jennifer Mendoza,
Jun 17, 2024

Results from a 2023 survey indicated that respondents from Mexico (88 percent) and Brazil (87 percent) are more willing to pay for a wellness and preventive health care app among the six countries analyzed. In both countries, there was a preference to pay under six U.S. dollars. In comparison, 28 percent of the Chilean respondents opted for free access to such an app, the highest for all surveyed countries.

Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range

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Release date

February 2024

Region

Central and South America

Survey time period

April 2023

Number of respondents

4,276 respondents

Age group

18 years and older

Special properties

reduced sampling size due to programming issues with Brazil, therefore, Brazil figures sum up to 91 percent

Supplementary notes

Respondents are from six countries in Latin America: Brazil, Colombia, Mexico, Argentina, Chile, and Peru.

The sample includes respondents from high-, mid-, and low-income households, of which half suffered from at least one chronic illness.

Figures may not sum to 100 percent due to rounding. 

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