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Link to original content: http://www.statista.com/statistics/1469155/familiarity-solutions-cookie-deprecation-uk/
Familiarity with 3rd-party cookie replacement solutions UK 2024 | Statista

Familiarity with 3rd-party cookie replacement solutions in the UK 2024

Published by Statista Research Department, May 27, 2024
During a 2024 survey carried out among marketers from the United Kingdom (UK), 34 percent of respondents said they were (somewhat or very) familiar with targeting methods that did not rely on third-party cookies such as contextual targeting or first-party data. On the other hand, 56 percent of respondents said they were not (very or at all) familiar with them.

Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024

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Release date

May 2024

Region

United Kingdom

Survey time period

May 1 and 2, 2024

Number of respondents

450 respondents

Special properties

among marketers

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Overview

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Impact

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Spotlight: United Kingdom

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Spotlight: United States

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Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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