Effect of inflation on Italians' consumption habits 2023

Inflation is perceived as a critical problem by the vast majority of Italians, as only nine percent of the population believes that this phenomenon did not impact their lives. Therefore, citizens were forced to change their everyday consumption customs. In 2023, 60 percent of the interviewees reduced their shopping expenses due to the increase in prices and half of the respondents decided to cut the electricity consumption. Cultural and leisure activities were directly affected by inflation too, as 50 percent of the individuals opted for diminishing spendings in this sector. On the contrary, only 35 percent decided to contract grocery shopping. Hence, Italians reacted to the growing inflation by curtailing optional expenses and maximizing the necessary ones.