According to a forecast, about 373.7 million internet users in China would make at least one purchase via livestreaming in 2023, representing a year-over-year increase of 11.2 percent. This number would grow further to around 431.4 million by 2026.
Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026
(in millions)
The forecast covers internet users aged 14 or more who would have made at least one purchase via a livestreaming session during the calendar year, excluding purchases of virtual gifts for livestream presenters.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 14, 2023). Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer. "Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions)." Chart. July 14, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer. (2023). Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer. "Forecasts of The Number of Livestreaming Retail E-commerce Buyers in China from 2023 to 2026 (in Millions)." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
eMarketer, Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) Statista, https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/ (last visited November 24, 2024)
Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) [Graph], eMarketer, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1457218/china-livestreaming-buyer-number/
