In the 2023 study encompassing Latin American countries, Mexico emerged as the sole nation poised for a slight decline in online expenditure over the ensuing decade. Meanwhile, Colombia led the online shopping trend, with two-thirds of total spending occurring digitally, whereas Argentina and Brazil boasted online expenditure shares of 62 percent and 60 percent, respectively. In Brazil, forecasts indicated a 12-percentage-point increase in these figures over the next ten years.
Current and expected online spending share in selected Latin American countries in 2023
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Current and expected online spending share in selected Latin American countries in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce. "Current and expected online spending share in selected Latin American countries in 2023." Chart. June 27, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce. (2023). Current and expected online spending share in selected Latin American countries in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce. "Current and Expected Online Spending Share in Selected Latin American Countries in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
Wunderman Thompson Commerce, Current and expected online spending share in selected Latin American countries in 2023 Statista, https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/ (last visited November 22, 2024)
Current and expected online spending share in selected Latin American countries in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
