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The ad spending in the 'Out-of-Home Advertising' segment of the advertising market in South America was forecast to continuously increase between 2024 and 2030 by in total 258.9 million U.S. dollars (+27 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 1.2 billion U.S. dollars and therefore a new peak in 2030.

Find further information concerning the ad spending in the 'Influencer Advertising' segment of the advertising market in South Korea and the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in the United Kingdom.

The Statista Market Insights cover a broad range of additional markets.

Out-of-home (OOH) advertising spending in South America from 2019 to 2030 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

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