In a 2023 survey, it was found that both men and women frequently encounter products through social media during their shopping journey. More than 60 percent of women and over half of men reported discovering products through social media. Notably, women exhibit a higher tendency to discover new products via social media in comparison to other channels, and they also engage more frequently in product research on these platforms.
Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
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Bazaarvoice. (November 28, 2023). Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/
Bazaarvoice. "Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender." Chart. November 28, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/
Bazaarvoice. (2023). Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/
Bazaarvoice. "Activities That Consumers Were Most Likely to Engage in on Social Media as Part of Their Shopping Journey Worldwide in 2023, by Gender." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/
Bazaarvoice, Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender Statista, https://www.statista.com/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/ (last visited November 21, 2024)
Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/
