The majority of Gen Z consumers in the U.S. feel the impact of rising streaming costs, with 41 percent of respondents to a 2023 survey having canceled at least one streaming service. However, 27 percent of Gen Z kept their streaming offers, although they felt the price pressure.
Impact of rising costs of streaming services on Generation Z in the United States as of August 2023
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KPMG US. (November 15, 2023). Impact of rising costs of streaming services on Generation Z in the United States as of August 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1450956/streaming-costs-rising-us-gen-z/
KPMG US. "Impact of rising costs of streaming services on Generation Z in the United States as of August 2023." Chart. November 15, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1450956/streaming-costs-rising-us-gen-z/
KPMG US. (2023). Impact of rising costs of streaming services on Generation Z in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1450956/streaming-costs-rising-us-gen-z/
KPMG US. "Impact of Rising Costs of Streaming Services on Generation Z in The United States as of August 2023." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1450956/streaming-costs-rising-us-gen-z/
KPMG US, Impact of rising costs of streaming services on Generation Z in the United States as of August 2023 Statista, https://www.statista.com/statistics/1450956/streaming-costs-rising-us-gen-z/ (last visited November 24, 2024)
Impact of rising costs of streaming services on Generation Z in the United States as of August 2023 [Graph], KPMG US, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1450956/streaming-costs-rising-us-gen-z/
