During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 52 percent of respondents stated that they considered the use of artificial intelligence by demand-side and supply-side platforms important; 47 percent said AI use by data partners was important.
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Proximic. (February 6, 2024). Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic. "Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder." Chart. February 6, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic. (2024). Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic. "Importance of The Use of Artificial Intelligence (Ai) in Programmatic Advertising in The United States as of November 2023, by Stakeholder." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic, Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder Statista, https://www.statista.com/statistics/1449419/importance-ai-programmatic/ (last visited November 22, 2024)
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder [Graph], Proximic, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1449419/importance-ai-programmatic/
