According to a survey conducted in 2023, 11 percent of individuals aged 55 and older in Italy solely purchased private label products while grocery shopping. On the other hand, among those aged between 18 and 34, less than seven percent only bought such types of products.
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group
Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1425024/italians-buying-private-labels-when-grocery-shopping-by-age/
GDONews. "Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group." Chart. July 17, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1425024/italians-buying-private-labels-when-grocery-shopping-by-age/
GDONews. (2023). Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1425024/italians-buying-private-labels-when-grocery-shopping-by-age/
GDONews. "Share of Consumers Who Only Purchased Private Labels When Grocery Shopping in Italy in 2023, by Age Group." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1425024/italians-buying-private-labels-when-grocery-shopping-by-age/
GDONews, Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group Statista, https://www.statista.com/statistics/1425024/italians-buying-private-labels-when-grocery-shopping-by-age/ (last visited October 30, 2024)
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by age group [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1425024/italians-buying-private-labels-when-grocery-shopping-by-age/
