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Link to original content: http://www.statista.com/statistics/1423823/online-shopping-conversion-rate-by-device/
Global e-commerce conversion rate by device 2023 | Statista

Global online shopper conversion rate 2023, device

Published by
L. Yltävä,
Feb 8, 2024
As of December 2023, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of 3.1. With a conversion rate of 2.8, desktops were ranked second. The e-commerce sector had an overall conversion rate of 2.5.

Conversion rate of online shoppers worldwide as of December 2023, by device

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Release date

January 2024

Region

Worldwide

Survey time period

as of December 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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Statistics on " E-commerce checkout behavior "

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Overview

4

Online orders

6

Cart abandonment

7

Conversion

7

Digital payment preferences

6

Spotlight: Buy now, pay later in the U.S.

5

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Topics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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