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Link to original content: http://www.statista.com/statistics/1423598/south-korea-korean-beauty-popularity-in-united-states/
South Korea: K-beauty popularity United States 2023 | Statista

Korean beauty popularity in United States 2018-2023

Published by
Nina Jobst,
Sep 26, 2024

According to a survey conducted in 2023 among consumers in the United States who experienced South Korean cultural content, about 45.4 percent of respondents stated that Korean beauty was popular in their country. This was a considerable increase compared to the previous year.

Popularity of South Korean beauty products in United States from 2018 to 2023

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Release date

April 2024

Region

South Korea, United States

Survey time period

2018 to 2023

Number of respondents

1,400 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Overview

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Americas

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Europe

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Asia

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Topics

Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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