During a 2023 survey carried out among U.S. marketers spending at least 50 million U.S. dollars on digital advertising, one percent of respondents stated they believed their ads were never served to the wrong audience. On the other hand, four percent said that their digital ads were served to the wrong consumer 60 percent of the time more often.
Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023
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MarketingCharts. (November 1, 2023). Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts. "Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023." Chart. November 1, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts. (2023). Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts. "Frequency of Serving Wrong Digital Creative to Wrong Consumer According to Marketers in The United States as of October 2023." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
MarketingCharts, Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023 Statista, https://www.statista.com/statistics/1421714/frequency-serve-creative-wrong-consumers-usa/ (last visited November 22, 2024)
Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023 [Graph], MarketingCharts, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1421714/frequency-serve-creative-wrong-consumers-usa/
