According to a survey of mobile smartphone users conducted in December 2022 in the United States, six in 10 respondents reported having noticed a consent request for extended tracking across the company's apps and websites. In comparison, four in 10 respondents reported not having noticed such an option.
Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group
Original question: "Have you noticed a message like this when opening mobile apps? - Allow this app to track your activity across other companies’ apps and websites?"
The values may not sum up to 100 percent due to rounding
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InMobi. (December 31, 2022). Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi. "Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group." Chart. December 31, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi. (2022). Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi. "Share of Smartphone Users in The United States Who Noticed Receiving a Tracking Consent Option Extending to Other App and Websites from The Same Company When Opening a Mobile App as of December 2022, by Age Group." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
InMobi, Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group Statista, https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/ (last visited November 24, 2024)
Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022, by age group [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1420569/us-users-noticing-app-tracking-consent-by-age/
