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Link to original content: http://www.statista.com/statistics/1419439/india-engagement-with-ugc-by-type/
India: engagement with UGC by type 2023 | Statista

Consumer interaction with user-generated content India 2023, by type

Published by
Tanushree Basuroy,
Oct 24, 2023
According to a survey by Rakuten Insight on user-generated content (UGC) in India, product videos were the most engaged with user-generated content among 62 percent of consumers, followed by images of products in 2023. Social media posts were the third most engaged with during the survey period.

Consumer engagement with user-generated content in India in 2023, by type

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Release date

October 2023

Region

India

Survey time period

10 August to 31 August, 2023

Number of respondents

28,321 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:"What type of user-generated content are you most interested in? (Choose all that applies)?"

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Statistics on " User-generated content in India "

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Other statistics that may interest you User-generated content in India

Overview

7

Video

4

Content creation

4

Online games

4

Consumer perspective

4

Further Content: You might find this interesting as well

Topics

User-generated content in IndiaSocial media usage in IndiaInternet usage in IndiaContent regulation in IndiaUser-generated content
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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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