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Link to original content: http://www.statista.com/statistics/1416623/cart-abandonment-rate-worldwide-beauty/
Cart abandonment rate of beauty by device 2024 | Statista

Cart abandonment rate of health and beauty products worldwide 2024, by device

Published by
L. Yltävä,
Nov 20, 2024

When shopping for health and beauty products on the internet, consumers often have second thoughts, and leave the transaction incomplete. In the third quarter of 2024, it was most common among mobile shoppers to abandon their online basket with a cart abandonment rate of 87 percent. In contrast, around 79 percent of baskets created on computer were left abandoned.

Percentage of baskets created that did not result in a completed order for health and beauty worldwide in 3rd quarter 2024, by device

© Statista 2024
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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2024

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The release date is the date of access.

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Statistics on " Beauty and personal care e-commerce worldwide "

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Market overview

5

Leading markets

8

Leading players

5

Online shopping

7

Consumer behavior

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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