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Link to original content: http://www.statista.com/statistics/1415164/targeted-product-categories-among-brand-aggregators/
Targeted product categories among brand aggregators 2023 | Statista

Product categories brand aggregators planned to focus on in 2023

Published by Daniela Coppola, Sep 26, 2023
By the end of 2022, brand aggregators planned to focus on specific product categories in the e-commerce sector. Wellness and beauty was considered the most profitable one, as nearly 40 percent of e-commerce brand aggregators had the intention to buy and scale brands of this category.

Product categories brand aggregators planned to focus on in 2023

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Release date

December 2022

Region

Worldwide

Survey time period

2022

Number of respondents

35 brand aggregators*

Supplementary notes

Percentages have been rounded.
Firms were DTC aggregators and Amazon FBA aggregators, as well as Private Equity and strategic acquirers.

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Topics

Amazon aggregatorsAmazonAmazon sellersAmazon BusinessD2C e-commerce
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