Since 2020, Australia's offline market has been the leading sales channel for the country's beauty and personal care products. Nonetheless, Australia's online beauty and personal care market holds a substainable share, with a revenue share of around 37 percent in 2024. By 2029, the online beauty and personal care market is expected to hold a share of almost 50 percent of Australia's beauty and personal care market, slowly but surely eating into the offline market share.
Revenue share of the beauty and personal care market in Australia from 2020 to 2029, by sales channel
Data provided by Statista Market Insights are estimates.
Definition:
The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.
Structure:
The market consists of 5 different segments:
The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C).
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Statista. (October 1, 2024). Revenue share of the beauty and personal care market in Australia from 2020 to 2029, by sales channel [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/forecasts/1414610/australia-beauty-and-personal-care-market-share-by-sales-channel
Statista. "Revenue share of the beauty and personal care market in Australia from 2020 to 2029, by sales channel." Chart. October 1, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/forecasts/1414610/australia-beauty-and-personal-care-market-share-by-sales-channel
Statista. (2024). Revenue share of the beauty and personal care market in Australia from 2020 to 2029, by sales channel. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/forecasts/1414610/australia-beauty-and-personal-care-market-share-by-sales-channel
Statista. "Revenue Share of The Beauty and Personal Care Market in Australia from 2020 to 2029, by Sales Channel." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1414610/australia-beauty-and-personal-care-market-share-by-sales-channel
Statista, Revenue share of the beauty and personal care market in Australia from 2020 to 2029, by sales channel Statista, https://www.statista.com/forecasts/1414610/australia-beauty-and-personal-care-market-share-by-sales-channel (last visited October 30, 2024)
Revenue share of the beauty and personal care market in Australia from 2020 to 2029, by sales channel [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1414610/australia-beauty-and-personal-care-market-share-by-sales-channel