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Link to original content: http://www.statista.com/statistics/1412902/poland-beauty-online-purchase-frequency/
Poland online beauty purchase frequency 2023 | Statista

Frequency of online purchases of beauty products in Poland 2023

Published by
Adriana Sas,
Jul 3, 2024

In 2023, four in ten consumers purchased beauty and health products online once a month in Poland. Roughly a quarter of online consumers purchased these items on a bimonthly or trimonthly basis, whereas only four percent of shoppers admitted that they order beauty products via the internet at least once every week.

Frequency in which e-shoppers purchased beauty and health care products online in Poland in 2023

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Release date

February 2024

Region

Poland

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

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