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Link to original content: http://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/
China: online advertising revenue share by platform 2023 | Statista

Online ad spend share in China 2023, by platform

Published by
Lai Lin Thomala,
Nov 18, 2024
TikTok's sister Douyin and its short video rival Kuaishou have overtaken WeChat Moments in online ad revenue in China. In September 2023, over a third of internet media ad spending in China was allocated on the two short video apps. The share of WeChat Moments, a fundamental feature on WeChat like Facebook Timeline, stood at 14.4 percent.

Share of internet media ad spending* in China in September 2023, by internet platform

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Release date

December 2023

Region

China

Survey time period

September 2023

Special properties

based on estimated ad spending

Supplementary notes

* Only included the ad placements on internet media. Ad formats such as search ads, live streaming, retail media, soft placement, naming rights on variety shows, sponsorships, and OTT ads were excluded.
** Refers to news feed ads, excluding search ads.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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