According to a survey carried out in Great Britain in March 2023, over three-quarters of respondents stated that they generally purchased own brand medicines. In comparison, some 12 percent said the same for toothpaste.
Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category
Original survey question: "Thinking generally about the goods/products you purchase from the supermarket/retailer...For the following kinds of products, do you generally buy branded goods, or "own-brand" goods? (%)"
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YouGov. (March 29, 2023). Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov. "Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category." Chart. March 29, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov. (2023). Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov. "Private Label versus Branded Medicine and Household Good Shoppers in Great Britain in 2023, by Category." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov, Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category Statista, https://www.statista.com/statistics/1411379/private-label-household-goods-shoppers-gb/ (last visited October 30, 2024)
Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category [Graph], YouGov, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1411379/private-label-household-goods-shoppers-gb/
