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Link to original content: http://www.statista.com/statistics/1411208/change-contextual-data-use-usa/
Change in contextual data use USA 2023 | Statista

Change in contextual data use among U.S. marketers 2023

Published by Statista Research Department, Nov 13, 2023
During a survey, 54 percent of responding marketers from the United States stated they were planning to increase their use of contextual data in 2023. On the other hand, three percent were expecting to decrease it.

Change in contextual data use among marketers in the United States in 2023

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Release date

August 2023

Region

Worldwide

Survey time period

March 2023

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

8

Marketer insights

8

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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