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According to a 2024 survey, 98 all of the interviewed social media users in Mexico were aware of YouTube. Among all interviewees, around 81 percent of respondents claimed to use the video platform, while 75 percent said they were likely to use YouTube again. Meanwhile, about 80 percent of respondents said they like YouTube, as 55 percent of Mexican social media users had heard about YouTube in the media, on social media, or in advertising over the past four weeks.

YouTube brand awareness, usage, popularity, loyalty, and buzz among social media users in Mexico as of March 2024

Characteristic	Share of respondents
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Number of respondents

1,247 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Method of interview

Online survey

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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