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Smoking is more prevalent among Millennials (44 percent), followed by Generation X consumers (36 percent). Meanwhile, the trend of cigarette smoking is less common among the youngest consumers in our survey, as some 29 percent of Gen Z respondents fall into this category.
This is according to the exclusive results from the Statista Consumer Insights.

Share of cigarette smokers worldwide as of June 2023, by generation

Characteristic	Share of cigarette smokers
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Number of respondents

92,611 respondents

Age group

18-64 years

Special properties

Results are an aggregation of four surveys carried out during the stated time period. Results cover 55 countries worldwide and are weighted*

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which tobacco products do you smoke/consume at least occasionally?"

* The results are weighted based on the internet population per country.

The countries covered in the survey are:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Taiwan, Colombia, Czechia, Denmark, Dominican Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, South Korea, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Vietnam, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, Turkey, Egypt, United Kingdom, United States

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