In a survey on online news consumption behavior conducted in India in 2023, just under 90 percent of respondents reported that they found a news story trustworthy if it was from a credible source. The source was considered credible if it was well-known, considered unbiased, had reliable news reporters and anchors, and aligned with the news on mainstream outlets. Research-backed information and presentation also played a significant role in garnering trust in online news among Indians.
Chief factors contributing to trust in online news in India in 2023
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People's Archive of Rural India. (May 3, 2023). Chief factors contributing to trust in online news in India in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1406011/india-drivers-of-online-news-trustworthiness/
People's Archive of Rural India. "Chief factors contributing to trust in online news in India in 2023." Chart. May 3, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1406011/india-drivers-of-online-news-trustworthiness/
People's Archive of Rural India. (2023). Chief factors contributing to trust in online news in India in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1406011/india-drivers-of-online-news-trustworthiness/
People's Archive of Rural India. "Chief Factors Contributing to Trust in Online News in India in 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1406011/india-drivers-of-online-news-trustworthiness/
People's Archive of Rural India, Chief factors contributing to trust in online news in India in 2023 Statista, https://www.statista.com/statistics/1406011/india-drivers-of-online-news-trustworthiness/ (last visited November 22, 2024)
Chief factors contributing to trust in online news in India in 2023 [Graph], People's Archive of Rural India, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406011/india-drivers-of-online-news-trustworthiness/