As of October 12, 2023, Disney will again increase the subscription prices for its streaming offers Disney+, Hulu, and ESPN+ in the U.S. The ad-free plans of Hulu and Disney+ will experience the highest growths and will cost 17.99 and 13.99 U.S. dollars per month, respectively. In order to reach a positive profit for its direct-to-consumer business by 2024, Disney implemented several measures such as price increases and content cost cuts.
Monthly subscription prices for selected Disney's video streaming offers in the United States as of October 12, 2023
(in U.S. dollars)
Characteristic
Price in U.S. dollars
Disney+ with ads
7.99
Disney+ without ads
13.99
Hulu with ads
7.99
Hulu without ads
17.99
Disney+ (with ads) on Hulu add-on
2
ESPN+ on Hulu add-on
10.99
ESPN+ with ads
10.99
Duo Premium: Disney+ (no ads), Hulu (no ads)
19.99
Duo Basic: Disney+ (with ads), Hulu (with ads)
9.99
Trio Premium: Disney+ (no ads), Hulu (no ads), ESPN+ (with ads)
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Variety. (August 9, 2023). Monthly subscription prices for selected Disney's video streaming offers in the United States as of October 12, 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/1404767/subscription-price-disney-video-streaming-us/
Variety. "Monthly subscription prices for selected Disney's video streaming offers in the United States as of October 12, 2023 (in U.S. dollars)." Chart. August 9, 2023. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/1404767/subscription-price-disney-video-streaming-us/
Variety. (2023). Monthly subscription prices for selected Disney's video streaming offers in the United States as of October 12, 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/1404767/subscription-price-disney-video-streaming-us/
Variety. "Monthly Subscription Prices for Selected Disney's Video Streaming Offers in The United States as of October 12, 2023 (in U.S. Dollars)." Statista, Statista Inc., 9 Aug 2023, https://www.statista.com/statistics/1404767/subscription-price-disney-video-streaming-us/
Variety, Monthly subscription prices for selected Disney's video streaming offers in the United States as of October 12, 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1404767/subscription-price-disney-video-streaming-us/ (last visited October 18, 2024)
Monthly subscription prices for selected Disney's video streaming offers in the United States as of October 12, 2023 (in U.S. dollars) [Graph], Variety, August 9, 2023. [Online]. Available: https://www.statista.com/statistics/1404767/subscription-price-disney-video-streaming-us/