In a survey conducted in 2023, just over a fifth of online shoppers globally reported purchasing alcoholic beverages via online supermarkets and grocers, while some 13 percent of respondents said their preferred purchasing channel was online marketplaces such as Amazon and Mercado Libre. Another eight percent reported buying alcohol via retailer websites.
Leading purchase channels used for alcoholic beverages e-commerce worldwide in 2023
The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (June 28, 2023). Leading purchase channels used for alcoholic beverages e-commerce worldwide in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1402219/purchase-channels-for-alcohol-online/
Wunderman Thompson Commerce. "Leading purchase channels used for alcoholic beverages e-commerce worldwide in 2023." Chart. June 28, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1402219/purchase-channels-for-alcohol-online/
Wunderman Thompson Commerce. (2023). Leading purchase channels used for alcoholic beverages e-commerce worldwide in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1402219/purchase-channels-for-alcohol-online/
Wunderman Thompson Commerce. "Leading Purchase Channels Used for Alcoholic Beverages E-commerce Worldwide in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1402219/purchase-channels-for-alcohol-online/
Wunderman Thompson Commerce, Leading purchase channels used for alcoholic beverages e-commerce worldwide in 2023 Statista, https://www.statista.com/statistics/1402219/purchase-channels-for-alcohol-online/ (last visited November 22, 2024)
Leading purchase channels used for alcoholic beverages e-commerce worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1402219/purchase-channels-for-alcohol-online/
