According to a survey run in Summer 2022, the main reason Generation Z consumers in the UK purchased fashion items outside of their own gender identity was for comfort. Design, price, and size all received a very similar share of responses.
Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022
The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.
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Klarna. (September 6, 2022). Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1402077/gender-fluid-apparel-purchase-reasons-uk-gen-z/
Klarna. "Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022." Chart. September 6, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1402077/gender-fluid-apparel-purchase-reasons-uk-gen-z/
Klarna. (2022). Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1402077/gender-fluid-apparel-purchase-reasons-uk-gen-z/
Klarna. "Main Reasons for Generation Z Purchasing a Fashion Item outside One's Gender Identity in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1402077/gender-fluid-apparel-purchase-reasons-uk-gen-z/
Klarna, Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1402077/gender-fluid-apparel-purchase-reasons-uk-gen-z/ (last visited November 21, 2024)
Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022 [Graph], Klarna, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1402077/gender-fluid-apparel-purchase-reasons-uk-gen-z/
