During an early 2023 survey carried out in the United Kingdom (UKJ), earning immediate discounts or loyalty reward points was found to be the main reason why consumers opted into receiving brand communications on their smartphones, named by 47 percent of respondents. Roughly a quarter mentioned receiving personalized offers based on browsing behavior or past purchases in the same context.
Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023
* The survey was carried out in the following countries: Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom (UK), and the United States. No separate number of respondents from the UK was provided.
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Talking Retail. (March 28, 2023). Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1400146/reason-consumers-mobile-marketing-uk/
Talking Retail. "Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023." Chart. March 28, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1400146/reason-consumers-mobile-marketing-uk/
Talking Retail. (2023). Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1400146/reason-consumers-mobile-marketing-uk/
Talking Retail. "Reasons Why Consumers Opted into Receiving Brand Communications on Smartphones in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1400146/reason-consumers-mobile-marketing-uk/
Talking Retail, Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1400146/reason-consumers-mobile-marketing-uk/ (last visited November 25, 2024)
Reasons why consumers opted into receiving brand communications on smartphones in the United Kingdom (UK) as of February 2023 [Graph], Talking Retail, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1400146/reason-consumers-mobile-marketing-uk/
