According to a 2023 survey, Gen Z shoppers in Spain, meaning those between 18 and 26, were the most inclined to follow and make purchases from influencers on social media. In general, Spanish social commerce users showed a strong preference for brand and retailer accounts.
Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort
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Klarna. (June 23, 2023). Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna. "Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort." Chart. June 23, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna. (2023). Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna. "Types of Social Media Accounts Shoppers Followed and Purchased from in Spain in 1st Quarter 2023, by Generational Cohort." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna, Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/ (last visited November 24, 2024)
Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort [Graph], Klarna, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
