Quarterly PayPal penetration, online or offline, in Italy 2018-2024
PayPal adoption for online shopping in Italy was lower in 2024 than it was in early 2020, altough it remained as a popular solution for consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used PayPal in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Almost half of the respondents from Italy indicated they had used PayPal in a POS setting between July 2023 and June 2024 - with an additional eight out of 10 saying they used PayPal during this same time for online payments.