UK: personal data tracking attitudes among users 2023, by age
A February 2023 survey in the United Kingdom (UK) found that around 38 percent of individuals aged 55 years and older felt more wary of what they were reading when they knew the website was tracking their personal information, compared to 21 percent of those between 25 and 34 years. A further 18 percent of respondents between 25 and 34 said they felt more upset, while over ten percent felt happier knowing their data was being tracked.
