Adult consumers in the U.S. would primarily like to try cultivated meat because of their curiosity around the innovation. Roughly two-thirds of respondents to a recent survey named curiosity and novelty as reasons for giving cell-based meat a try. Other popular drivers were the environment, animal welfare, and global food security.
Top reasons for interest in trying cultivated meat in the United States in 2022
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The Good Food Institute. (February 18, 2023). Top reasons for interest in trying cultivated meat in the United States in 2022 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1380561/reasons-for-interest-in-cultivated-meat-in-the-united-states/
The Good Food Institute. "Top reasons for interest in trying cultivated meat in the United States in 2022." Chart. February 18, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1380561/reasons-for-interest-in-cultivated-meat-in-the-united-states/
The Good Food Institute. (2023). Top reasons for interest in trying cultivated meat in the United States in 2022. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1380561/reasons-for-interest-in-cultivated-meat-in-the-united-states/
The Good Food Institute. "Top Reasons for Interest in Trying Cultivated Meat in The United States in 2022." Statista, Statista Inc., 18 Feb 2023, https://www.statista.com/statistics/1380561/reasons-for-interest-in-cultivated-meat-in-the-united-states/
The Good Food Institute, Top reasons for interest in trying cultivated meat in the United States in 2022 Statista, https://www.statista.com/statistics/1380561/reasons-for-interest-in-cultivated-meat-in-the-united-states/ (last visited October 30, 2024)
Top reasons for interest in trying cultivated meat in the United States in 2022 [Graph], The Good Food Institute, February 18, 2023. [Online]. Available: https://www.statista.com/statistics/1380561/reasons-for-interest-in-cultivated-meat-in-the-united-states/