In 2024, Aldi was the second-most favorite retailer among Amazon Prime users living in the United States. The net promoter score (NPS) they assigned to the grocery retailer was 48.2. Unsurprisingly, U.S. Prime shoppers ranked Amazon as their favorite retailer, with a net promoter score of 55.
Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024
The score is determined on a ten-point scale, reflecting how likely you are to recommend the retailer to a friend or relative. The net promoter score is then calculated by subtracting the percentage of respondents in the bottom six categories from those in the top two categories, excluding the middle categories (7 and 8), which are considered neutral.
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Northwestern University. (August 30, 2024). Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. "Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024." Chart. August 30, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. (2024). Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. "Net Promoter Score Assigned by Amazon Prime Users to Retailers in The United States in April 2024." Statista, Statista Inc., 30 Aug 2024, https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University, Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 Statista, https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/ (last visited November 21, 2024)
Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 [Graph], Northwestern University, August 30, 2024. [Online]. Available: https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
