It was found that online retailers from the home and garden industry used an average of 2.96 digital advertising channels in 2023. Electronics were advertised on 3.38 digital channels. Automotive retailers and brands advertised on average on 1.95 channels.
Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category
Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds 2022 and 7.2 million products from over 16,000 channel feeds in 2023. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries in 2022 and over 60 different countries in 2023 including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.
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DataFeedWatch by Cart.com. (September 15, 2023). Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1375230/number-digital-ad-channels-used-category-worldwide/
DataFeedWatch by Cart.com. "Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category." Chart. September 15, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1375230/number-digital-ad-channels-used-category-worldwide/
DataFeedWatch by Cart.com. (2023). Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1375230/number-digital-ad-channels-used-category-worldwide/
DataFeedWatch by Cart.com. "Number of Digital Advertising Channels Used by Online Retailers Worldwide in 2022 and 2023, by Category." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1375230/number-digital-ad-channels-used-category-worldwide/
DataFeedWatch by Cart.com, Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category Statista, https://www.statista.com/statistics/1375230/number-digital-ad-channels-used-category-worldwide/ (last visited October 30, 2024)
Number of digital advertising channels used by online retailers worldwide in 2022 and 2023, by category [Graph], DataFeedWatch by Cart.com, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375230/number-digital-ad-channels-used-category-worldwide/