A 2023 survey revealed that the majority of U.S. adults admitted that they do not pay for online news subscriptions. Three quarters of those aged 18 years or above said that they did not have such a subscription, with just 13 percent paying for one to two. Gen Xers and boomers in particular were the least likely to subscribe to digital news outlets, whereas over 20 percent of younger consumers paid for three or more.
Share of news consumers who pay for one or more online news subscriptions in the United States as of February 2023, by generation
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Morning Consult. (February 21, 2023). Share of news consumers who pay for one or more online news subscriptions in the United States as of February 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1374834/paid-online-news-use-us-by-generation/
Morning Consult. "Share of news consumers who pay for one or more online news subscriptions in the United States as of February 2023, by generation." Chart. February 21, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1374834/paid-online-news-use-us-by-generation/
Morning Consult. (2023). Share of news consumers who pay for one or more online news subscriptions in the United States as of February 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1374834/paid-online-news-use-us-by-generation/
Morning Consult. "Share of News Consumers Who Pay for One or More Online News Subscriptions in The United States as of February 2023, by Generation." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1374834/paid-online-news-use-us-by-generation/
Morning Consult, Share of news consumers who pay for one or more online news subscriptions in the United States as of February 2023, by generation Statista, https://www.statista.com/statistics/1374834/paid-online-news-use-us-by-generation/ (last visited November 22, 2024)
Share of news consumers who pay for one or more online news subscriptions in the United States as of February 2023, by generation [Graph], Morning Consult, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1374834/paid-online-news-use-us-by-generation/