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Link to original content: http://www.statista.com/statistics/1374729/commercial-types-resonating-adults-united-states/
U.S.: most poignant commercial types 2023 | Statista

Commercial types resonating the most with adults in the U.S. 2023

Published by
Michele Majidi,
Apr 18, 2024
During an early 2023 survey among adults in the United States, over half (53 percent) of respondents said funny TV commercials resonated the most with them. Informative ads and commercials featuring good music followed, mentioned by 19 and 11 percent of the interviewees, respectively.

TV commercial types resonating the most with adults in the United States as of January 2023

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Release date

February 2023

Region

United States

Survey time period

January 12 to 26, 2023

Number of respondents

3,438 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

The source does not specify the survey type.
This source phrased the question as follows: "What commercials resonate with you the most?"

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Statistics on " Advertising consumption and perception in the United States "

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Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

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Artificial intelligence (AI)

5

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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