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Link to original content: http://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/
Executives perceptions of loyalty programs USA 2022 | Statista

Executives' perceptions of loyalty programs in the U.S. 2022

Published by
Julia Faria,
Mar 23, 2023
Over nine out of 10 executives surveyed in the United States between October and November 2022 agreed that their loyalty programs should provide customers more rewards or benefits. For 80 percent of the respondents, their loyalty programs are similar to others in their industry. According to the same survey, executives considered changes to loyalty programs a factor positively affecting customer loyalty.

Executives' perceptions of loyalty programs in the United States between October and November 2022

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Release date

January 2023

Region

United States

Survey time period

October 15 and November 22, 2022

Number of respondents

410 respondents

Age group

18 years and older

Special properties

among C-suite officers, business owners, upper management, directors and corporate board members

Method of interview

Online survey

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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* For commercial use only

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$0 USD
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