Most popular products among e-shoppers in Latvia 2023, by gender
Beauty and healthcare goods were particularly popular among female e-commerce customers in Latvia, who had made at least one purchase with a delivery in that product category since January 2023. On the other hand, shoes and high-tech electronics were the two dominant categories among male online shoppers in the country. In 2023, over half of Latvian e-shoppers planned to increase their online spending.