Market modeling estimates that BNPL transactions in Italy would be about 17 percent higher in 2024 than in 2023. This is according to a market model released in the first quarter of 2024, which placed Italy among one of the average user markets in Europe for buy now, pay later. Klarna launched in Italy in late 2020, with domestic player Scalapay following suit in mid-2021. Scalapay downloads in Italy increasingly started to resemble those of Klarna, although the Swedish app was still more popular in 2022 and 2023. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.
Estimated transaction value of buy now, pay later (BNPL) in Italy in 2023, with forecasts for 2024 and 2029
(in million U.S. dollars)
Figures for Italy equal a CAGR of 11.2 percent between 2024 and 2029
Supplementary notes
The source researched the following 16 countries within Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom.
The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.
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Statista. (March 12, 2024). Estimated transaction value of buy now, pay later (BNPL) in Italy in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista. "Estimated transaction value of buy now, pay later (BNPL) in Italy in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars)." Chart. March 12, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista. (2024). Estimated transaction value of buy now, pay later (BNPL) in Italy in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista. "Estimated Transaction Value of Buy Now, Pay Later (Bnpl) in Italy in 2023, with Forecasts for 2024 and 2029 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista, Estimated transaction value of buy now, pay later (BNPL) in Italy in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/ (last visited November 24, 2024)
Estimated transaction value of buy now, pay later (BNPL) in Italy in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) [Graph], Statista, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
