As of September 2023, personal TikTok accounts tended to generate more views than business accounts. The average number of views for personal TikTok accounts was approximately 32,108. In comparison, business accounts generated on average 23,782 video views in the examined period.
Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (September 26, 2023). Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1372502/tiktok-video-views-by-type-account/
Metricool. "Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type." Chart. September 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1372502/tiktok-video-views-by-type-account/
Metricool. (2023). Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1372502/tiktok-video-views-by-type-account/
Metricool. "Average Number of Views per Video Posted on Social Video App Tiktok from March 2023 to August 2023, by Account Type." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372502/tiktok-video-views-by-type-account/
Metricool, Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type Statista, https://www.statista.com/statistics/1372502/tiktok-video-views-by-type-account/ (last visited November 21, 2024)
Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372502/tiktok-video-views-by-type-account/