A 2022 research found that almost 75 percent of consumers worldwide would easily share information about their gender for the perspective of having a better service. Those comfortable sharing their date of birth and e-mail address were around 65 percent. Fewer global consumers would share a photograph or a real-time location.
Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute
The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marigold. (January 18, 2023). Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. "Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute." Chart. January 18, 2023. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. (2023). Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute. Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. "Share of Consumers Worldwide That Are Comfortable Sharing Personal Information for a Better Service as of November 2022, by Data Attribute." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold, Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute Statista, https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/ (last visited October 18, 2024)
Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute [Graph], Marigold, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/