Between January 2018 and November 2022, the average cost per lead (CPL) in the business-to-business software-as-a-service (B2B SaaS) industry in the United States amounted to 310 U.S. dollars for paid channels. For organic ones, the CPL reached almost 165 dollars.
Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022
(in U.S. dollars)
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Art-D. (February 16, 2023). Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved November 28, 2024, from https://www.statista.com/statistics/1367691/b2b-saas-organic-paid-cpl-united-states/
Art-D. "Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars)." Chart. February 16, 2023. Statista. Accessed November 28, 2024. https://www.statista.com/statistics/1367691/b2b-saas-organic-paid-cpl-united-states/
Art-D. (2023). Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 28, 2024. https://www.statista.com/statistics/1367691/b2b-saas-organic-paid-cpl-united-states/
Art-D. "Business-to-business Software-as-a-service (B2b Saas) Organic Vs. Paid Average Cost per Lead (Cpl) in The United States between January 2018 and November 2022 (in U.S. Dollars)." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1367691/b2b-saas-organic-paid-cpl-united-states/
Art-D, Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/1367691/b2b-saas-organic-paid-cpl-united-states/ (last visited November 28, 2024)
Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars) [Graph], Art-D, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1367691/b2b-saas-organic-paid-cpl-united-states/
