According to a survey conducted in October 2023 in Japan, the majority of respondents, over 57 percent, were not aware of the term "sustainable fashion." Only 13.5 percent stated that they understand the meaning of the term.
Sustainable fashion is related to ethical consumption and aims for a sustainable fashion industry, which upholds ethical standards throughout all steps of procurement, production, consumption, and disposal.
Awareness of the term "sustainable fashion" in Japan as of October 2023
Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."
Figures may not add up to 100 percent due to rounding by the source.
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CAA. (November 9, 2023). Awareness of the term "sustainable fashion" in Japan as of October 2023 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1361204/japan-awareness-sustainable-fashion/
CAA. "Awareness of the term "sustainable fashion" in Japan as of October 2023." Chart. November 9, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1361204/japan-awareness-sustainable-fashion/
CAA. (2023). Awareness of the term "sustainable fashion" in Japan as of October 2023. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1361204/japan-awareness-sustainable-fashion/
CAA. "Awareness of The Term "Sustainable Fashion" in Japan as of October 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1361204/japan-awareness-sustainable-fashion/
CAA, Awareness of the term "sustainable fashion" in Japan as of October 2023 Statista, https://www.statista.com/statistics/1361204/japan-awareness-sustainable-fashion/ (last visited October 30, 2024)
Awareness of the term "sustainable fashion" in Japan as of October 2023 [Graph], CAA, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1361204/japan-awareness-sustainable-fashion/