Linda McCartney brand profile in the UK 2023

How high is the brand awareness of Linda McCartney in the UK?
When it comes to milk alternative drinkers, brand awareness of Linda McCartney is at 57 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Linda McCartney in the UK?
In total, 15 percent of UK milk alternative drinkers say they like Linda McCartney. However, in actuality, among the 57 percent of UK respondents who know Linda McCartney, 26 percent of people like the brand.

What is the usage share of Linda McCartney in the UK?
All in all, 10 percent of milk alternative drinkers in the UK use Linda McCartney. That means, of the 57 percent who know the brand, 26 percent use them.

How loyal are the drinkers of Linda McCartney?
Around 7 percent of milk alternative drinkers in the UK say they are likely to use Linda McCartney again. Set in relation to the 10 percent usage share of the brand, this means that 70 percent of their drinkers show loyalty to the brand.

What's the buzz around Linda McCartney in the UK?
In August 2023, about 8 percent of UK milk alternative drinkers had heard about Linda McCartney in the media, on social media, or in advertising over the past three months. Of the 57 percent who know the brand, that's 14 percent, meaning at the time of the survey there's little buzz around Linda McCartney in the UK.

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