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Link to original content: http://www.statista.com/statistics/1349783/south-korea-korean-beauty-popularity-in-india/
South Korea: K-beauty popularity India 2023 | Statista

Korean beauty popularity in India 2018-2023

Published by
Nina Jobst,
Oct 24, 2024

According to a survey conducted in 2023 among consumers who experienced South Korean cultural content in India, 57.1 percent of the respondents stated that Korean beauty was popular in their country. This was an increase compared to the previous year at 53.7 percent. K-beauty has continued to gather popularity in India over the last few years, without showing a sign of decrease in interest.

Popularity of South Korean beauty products in India from 2018 to 2023

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Release date

April 2024

Region

India, South Korea

Survey time period

2018 to 2023

Number of respondents

1,600 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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