Consumer interest in BNPL and credit cards during holiday shopping worldwide 2022
Demand for interest-free BNPL options for holiday shopping is higher than that of credit cards for 16 out of 17 surveyed countries. This according to a 2022 survey submitted by Klarna - although it states the consumers asked included both users and non-users of this particular buy now, pay later app. On average, 46 percent of global consumers preferred BNPL in comparison to a quarter of consumers who said they would opt for credit cards. Several things should be noted, however. First, the question specifically asked for "interest-free" BNPL. Second, Klarna is especially used in Europe as opposed to other parts of the world, whilst the use of credit cards is relatively uncommon in Europe.
